It’s Almost Totally Legal for Designers and Retailers to Appropriate Navajo Culture

Urban Outfitters won a partial victory in the case that the Navajo Nation filed against it four years ago, Fashion Law reports. The nation sued Urban Outfitters for using "Navajo" on its products — including underwear and flasks. According to the Navajo Nation, Urban Outfitters’ use of the Navajo name violated the Indian Arts and Crafts Act and federal trademark statutes. The Indian Arts and Crafts Act bans marketers from marketing something as made or produced by Native Americans when it is not. Navajo Nation is the United States’ largest recognized Native American tribe, with over 300,000 members and over 27,000 square miles of land. A screenshot from 2014Source: Urban OutfittersAfter their case took a hit in May, New Mexico Federal Judge Bruce D. Read More


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